The Studio Azzurra Story



This label has flowered out of the beliefs and aspirations of two extremely different individuals who were high-school sweethearts. They took wildly divergent paths in life to arrive at the same place: Studio Azzurra.

This is their story...

Aninda: Chief Creator, Potter, Day Dreamer with a soft spot for warm mocha and old books


My childhood was not in a particularly fashion-minded environment except for dressing up my dolls. But many of my earliest childhood memories involve rummaging through the extensive jewellery collection my mother had, being drawn to all things colourful (I think I dream in colour too!!). Maybe that is what led me to National Institute of Fashion Technology (NIFT) from where I graduated in Accessory Design, followed by a seven year long stint with the biggest export and buying houses in India that allowed me to work with the best international brands. What led me to jewellery was just a desire to find a more stimulating creative outlet and in the process make some unusual things for myself. But before I knew it, my friends and family were ready to buy these pieces literally off my neck and I was flooded with requests to replicate these designs. Enter Mayank...and Studio Azzurra is officially born as a full time job, business and passion for me.

Mayank: Chief Number Cruncher, High Energy Guy with tons of business ideas and a mild obsession for planning in general


I always have treaded the well defined path: computer engineering, management degree from IIM, job as a venture capital investor. When I saw all the appreciation coming in for her designs, I convinced her to get out of the 9 to 9 job and pursue what she loves the most i.e., create new, beautiful things. And it was also my at-home-experiment in building businesses. Thankfully she agreed and we set out to build Studio Azzurra. The fun part about working with Aninda is that unlike me, she is an off-the-cuff, sometimes abstract kind of thinker. And I am the perpetual planner, who ensures that her ideas are as solid as they can be before being executed.

Working together is sometimes magical, sometimes maddening. But almost always produces something wonderful.

About Studio Azzurra


At Studio Azzurra, each piece of jewellery we make, joint we weld or colour we choose reflects a story and emotion from our many adventures together. We do not believe in mass production and thus make only a limited number of pieces for each of our designs.
We aim to create beautiful, bold statement pieces that draw inspiration from the many gorgeous silhouettes of nature, our dreams, our family and culture. The designs reflect tradition, yet come with a modern twist that makes them chic and unusual.
The lavish elements of our jewellery line are made from sterling silver (925), dipped in luxurious 18K gold, further enhanced with bright and colourful gemstones that we carefully handpick. All our pieces are handcrafted with great emphasis on quality. Thus we work with a few select Karigars who have perfected their skills over many years.
We love our jewellery to be worn as an added touch or a centrepiece, for work or play, for infusing a whiff of the sophisticated or the whimsical, but most of all we love to make the women who wear our jewellery feel happy, unique and beautiful each day, as they embark upon their fashionable adventures...and hope that they return to share their experiences with us.

Stockists

We are also available at

Ogaan at Santushti
4-A AOC, Santushti shopping Complex,
Chanakyapuri, New Delhi 110021
Ph: +91 11 2467 2429

Mogra
#10, Quorum, 1st Floor, High Street Phonenix,
Senapati Bapat Marg, Lower Parel,
Mumbai, Maharashtra 400013
Ph: +91 22 2496 0809

Collage
21, Wood Street,
Ashok Nagar,
Bangalore, Karnataka 560025
Ph: +91 80 2556 6818